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As a business expert, I strongly disagree with the notion that proposals don't work. In fact, well-crafted proposals can be a powerful tool for driving growth, building relationships, and securing deals. However, I do agree that traditional proposals can be ineffective if they're not tailored to the specific needs and concerns of the target audience.

To make proposals more effective, I recommend a collaborative approach that focuses on building trust, understanding the customer's pain points, and showcasing how your solution addresses their specific needs. This can be achieved by:

* Conducting thorough research on the target audience and their industry

* Creating a customized proposal that highlights the unique benefits of your solution

* Using storytelling and case studies to demonstrate success stories

* Offering flexible pricing options and terms that meet the customer's budget and expectations

* Providing a clear call-to-action and next steps

By following these steps, you can increase the chances of securing a deal and building a long-term relationship with your customer.

For example, Apple's proposal to PepsiCo in 2015 is a great example of a successful proposal. Apple proposed a customized iOS-based platform for PepsiCo's employees, which increased productivity and employee engagement. This proposal demonstrated Apple's ability to understand PepsiCo's needs and provide a tailored solution.

Don't be afraid to put in the effort to craft a compelling proposal that showcases your value proposition. Remember, it's not just about selling your product or service – it's about building a relationship with your customer.

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Sincerely,

Mohamed, Ph.D