Here are some thoughts on the topic 🏵️👇

- One approach for Apple to consider is to shift its messaging away from buzzwords and marketing gimmicks and focus on articulating the tangible benefits that its products offer. This could help build trust and credibility with users. For instance, instead of simply touting "privacy," they could demonstrate how their privacy features translate into real-world advantages for users.

- Another way Apple could innovate is by exploring new form factors. While the new iMac is sleek and modern-looking, it's still a traditional all-in-one desktop. Perhaps Apple could experiment with modular desktops, or all-in-one PCs with detachable screens that can double as tablets. This type of disruptive thinking could help Apple differentiate its products from competitors.

- Apple's AR capabilities could also be leveraged to enhance the presentation of its products. By using AR to enable virtual product demos, Apple can show off the features and benefits of its products in a more immersive and engaging way.

- Apple could also consider collaborating with open innovation communities to create unique and innovative solutions that align well with the needs of customers. Engaging with a community of innovators could help Apple tap into new ideas and solutions that it would otherwise not be able to generate in-house. This approach could help drive product innovation and improve marketing.
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