Here are some thoughts, 🏵️🏵️👇

- Uber's recent shift towards advertising is driven by the need to generate more revenue and improve its margins in order to become profitable.

- Uber has a wealth of data on its riders and drivers that it can use to create more targeted and personalized ad campaigns.

- The company has been testing different advertising strategies, such as in-app ads, digital billboards, and partnerships with brands and events.

- Uber is also exploring opportunities to expand its advertising business beyond its own platform and into other areas such as public transportation.

- While some users may view ads as intrusive, Uber sees them as an opportunity to provide value by promoting relevant products and services that users might be interested in.

Overall, advertising could be a key driver of Uber's path to profitability, and that the company's data-driven approach could give it a competitive advantage in the crowded ride-sharing market.